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Toto Wolff Preparing to Divest Shareholding Pricing Mercedes F1 at £4.6 Billion

Toto Wolff with Mercedes F1 team
Team Principal Wolff has guided Mercedes to record-breaking achievements in Formula 1

Toto Wolff is in advanced talks to offload part of his shareholding in the Mercedes Formula 1 team.

This transaction estimates Mercedes at £4.6 billion – an unprecedented figure for an F1 team – after McLaren was appraised at £3.5 billion in an adjustment to corporate structure last September.

The Austrian executive, who holds a 33% stake of the Mercedes F1 operation, would sell a stake in the region of five percent.

The 53-year-old would stay on as team boss and CEO if the sale goes through.

Ownership Structure

Remaining partners in the team are Mercedes-Benz and industrial group Ineos, who both hold one-third of the enterprise.

An official representative said: "We are providing no comment on the matter. The management structure of the team stays unaltered, and each shareholder are dedicated to the ongoing success of the brand in F1."

Financial Increase

The deal signifies a substantial rise in value of the Mercedes team after Ineos acquired its stake for £208 million in 2022.

The rise reflects the growth in market values of Formula 1 outfits in the past few years as a consequence of the increasing appeal of the sport globally.

This trend was evident with the success of the F1 movie featuring Brad Pitt, which was released in summer 2023 and earned more than $630m (£458m) at the box office.

The film represents the actor's top-grossing film and the highest-earning sports movie to date.

Present Performance

The Mercedes team are runner-up in the constructors' championship, behind McLaren, with three Grands Prix remaining in the current championship.

Mercedes' primary racer British driver George Russell has secured victory in two of the 21 races this year and is in fourth place in the individual standings behind McLaren drivers Lando Norris and Oscar Piastri, and Red Bull Racing's Max Verstappen.

The team won a unprecedented eight consecutive team titles and seven drivers' titles, six for Lewis Hamilton and one for Nico Rosberg, from 2014 and 2021.

Written by

Julia Mcdowell

Award-winning journalist with a passion for uncovering stories that matter, bringing clarity to complex issues.

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